Sportradar Launches Playradar: Sports Data Meets Online Casino in New iGaming Brand

ST. GALLEN, Switzerland, March 24, 2026 — Sports data giant Sportradar has officially launched Playradar, a dedicated iGaming brand designed to deliver a fully integrated ecosystem of cross-vertical gaming experiences to operators worldwide. The announcement positions Sportradar — already one of the world’s largest providers of sports data and analytics — as a serious player in the online casino content market, combining live sports streams with casino game mechanics in a new “hybrid” product category.

Background

Sportradar has supplied sports data to betting operators for over two decades, becoming the backbone of the global sports betting industry. As operator margins thinned and competition for player attention intensified, Sportradar identified an opportunity to leverage its unique assets — real-time sports data, AV streaming rights, and analytical modelling — in a new direction: online casino content.

The company spent much of 2024 and 2025 building out the Playradar product suite before deciding to launch it as a standalone brand. According to the official announcement on GlobeNewswire, Sportradar appointed Edo Haitin, former CEO of Playtech Live, to lead the iGaming business — a signal of the company’s serious intent to compete at the highest level of the live casino sector.

Key Details

Playradar’s product suite is built around three pillars:

• Live Experience Centre — A proprietary 24/7 streaming environment where players can simultaneously watch live sports and engage in casino gameplay on a single unified screen.
• Hybrid Sports-Casino Content — Products that integrate live and historical sports data with gaming mechanics, creating outcomes tied to real sporting events.
• Classic iGaming Content — A full range of slots, table games, arcades, and virtual sports, allowing operators to source all content from one integrated platform.

Game releases are scheduled throughout 2026, with the initial market rollout targeting the United Kingdom, North America, and Latin America. Playradar will operate exclusively in regulated markets, with responsible gambling and integrity protocols embedded into every product from the ground up.

Industry Impact

Sportradar’s entry into casino content is significant. As a company with direct data partnerships with the NBA, NFL, and UEFA, Playradar has access to official data streams that competitors simply cannot replicate. This could create genuinely differentiated products that attract operators looking to stand out in a crowded marketplace.

Established casino content providers such as Evolution Gaming, Pragmatic Play, and Playtech will be watching closely. The hybrid sports-casino category, while still nascent, has strong growth potential as sportsbook operators look to extend player sessions beyond pre-game betting into live, immersive experiences that blend multiple verticals seamlessly.

What This Means for Players

For players, Playradar represents a new style of online casino experience likely to appear on major regulated platforms throughout 2026. If you enjoy both sports and casino games, hybrid content that ties gameplay to live matches could become a compelling alternative to traditional separate verticals. For those in Asia, our 12Play casino review highlights what a well-regulated, trustworthy operator looks like in practice. As new content categories emerge, choosing a regulated operator becomes even more important.

What’s Next?

Playradar’s first commercial releases are expected in the UK market by Q2 2026, with a North American rollout planned for Q3 following state licensing requirements. Sportradar has confirmed further leadership hires are underway across product development, commercial partnerships, and regulatory affairs. The brand will be prominently featured at the SBC Summit in Lisbon and iGB L!VE in Amsterdam, where operators can explore early access to the Playradar content library through commercial partnership discussions.