Epson Corporation won the 2020 Red Dot Award in the Product Design category for its VT6L industrial robot and SureColor series of large-format printers. This is the fourth consecutive year that the Red Dot Award jury recognized the quality of Epson products. Furthermore, Epson printers have been awarded their second Red Dot: Best of Best Award.
Another year of product design accolades
Epson is quick to claim its vividly named SureColor SC-P7500 and SureColor SC-P9500 large-format printers helped establish current standards of professional image reproduction. All over the world, fine art studios and photo laboratories alike use the SureColor series not only because of the exceptional quality and precision of printed images but also due to their accessibility and reliable turnover times, according to the Japanese imaging company.
As for Epson’s award-winning VT6L six-axis robot, it was developed as a functional yet elegant unit for automating simple transfer operations. Easy to use, it integrates its main unit and controller, thus taking up less space. Furthermore, VT6L doesn’t use batteries, which allows for significantly lower maintenance costs compared to alternatives – especially in the long term.
The badge of honor for designers and engineers
The Red Dot Design Award was established in 1955. Throughout the last seven decades, it became a badge of honor for designers and engineers alike looking to distinguish their products through the quality of their design. This year, the organization’s jury of experts sifted through approximately 6,500 submissions from 60 countries, choosing winners in the areas of product design, communication design, and design concepts. The Red Dot: Best of the Best went only to 1.2% of entries. Besides the obvious international recognition, winning products also become a part of The Red Dot Design Museums, of which there are currently two – in Essen and Singapore.
Winning Red Dot Design Awards further cements Epson’s reputation as one of the world’s leading manufacturers of computer printers. First introduced in 1975, the Epson brand grew to include 85 companies hiring around 81,000 employees. Besides printers and printing systems, Epson also produces industrial robots, 3LCD projectors, sensors, and other microdevices.
The newest additions to the Japanese tech giant’s trophy cabinet are sure to bolster the already premium perception of its products, though it remains to be seen to what degree.