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What’s Next After Labubu? Top 3 Pop Mart Series in Malaysia 2025

Samuel Ting

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      Pop Mart feature imageIf you’re into collectible toys, you’ve probably heard of Labubu. This mischievous little character, with its pointy ears and serrated teeth, has been a massive hit among collectors. Labubu’s popularity skyrocketed, especially after BLACKPINK’s Lisa shared her fondness for it on social media. Check out our article about Fake and Real Labubu Comparison or Introduction of Labubu for more details.

As we move into 2025, the spotlight is shifting. Pop Mart, the company behind Labubu, has been rolling out countless new collections after Labubu went viral  in 2024. Among them, Crybaby, Hacipupu, and Dimoo are standing out as the most anticipated series this year. Let’s dive into what makes these collections so exciting.

The Evolution of Pop Mart and Its Expanding Universe

Pop Mart has come a long way since its early days. Starting in 2010, the company tapped into the growing trend of designer toys and blind boxes, capturing the hearts of young collectors worldwide.

The blind box concept—where you don’t know which figure you’re getting—adds an element of surprise and excitement, making collecting even more addictive. Pop Mart’s collaborations with various artists have resulted in a diverse range of characters, each with its own unique story and design.

Now, with the introduction of Crybaby, Hacipupu, and Dimoo, Pop Mart is pushing the boundaries even further. These new collections offer fresh aesthetics and narratives, appealing to both long-time fans and new collectors.

Stay tuned as we explore each of these collections in detail, uncovering what makes them the future of Pop Mart’s ever-expanding universe.

What is a Blind Box?

Gachapon A blind box is a type of mystery collectible toy where the buyer doesn’t know which figure they’ll get until they open the package. Each box contains one random figure from a set, making the experience similar to opening a pack of trading cards.

The thrill of not knowing which figure you’ll receive is what makes blind boxes so addictive. Some figures in a series are common, while others are rare or ultra-rare, increasing the excitement and challenge of completing a full set.

Where Did Blind Boxes Come From?

The blind box concept originated from Japan’s “gashapon” (capsule toys) in the 1960s. Gashapon machines dispense small, randomized toys in capsules, and collectors would insert coins to try their luck at getting their favorite character.

Modern blind box culture evolved from this, with companies like Pop Mart (China) and Kidrobot (USA) bringing the idea into designer toys and art collectibles. Pop Mart, in particular, popularized blind boxes globally, collaborating with artists to create highly sought-after figures like Labubu, Dimoo, and Skullpanda.

Now, blind boxes are a huge trend worldwide, with exclusive releases, collaborations, and limited editions driving collector demand. Whether you’re into anime, gaming, or pop culture, there’s likely a blind box series that fits your taste!

Top 3 Most Hyped Pop Mart Collections in 2025

As we step into 2025, Pop Mart continues to captivate collectors with innovative and exciting collections. Here are the top three series generating the most buzz this year:

Crybaby: Emotional Art in a Toy Form

Pop Mart's Crybaby

💧 Concept & Aesthetic

  • Focuses on raw emotions and vulnerability, with teary-eyed expressions.
  • Minimalist design with a short-haired character, oversized eyes, and pastel colors.
  • Represents the message: “It’s okay to cry.”

🖌 Designer & Inspiration

Yllom Creator of Crybaby

  • Created by Thai artist Molly Yllom, also known as Mod-Nisa Srikamdee .
  • Inspired by her personal experiences with emotions and self-expression.
  • Aims to show that crying is a form of healing, not weakness.

🔥 Why It’s Hyped?

  • Deep emotional connection—relatable for many collectors.
  • Soft, artistic aesthetic—stands out from other Pop Mart figures.
  • Massive demand in Asia—popular in Thailand, Singapore, Hong Kong, Taiwan, and China.
  • Limited editions & secret figures make it highly collectible.

Hacipupu: The Quirky & Playful Newcomer

Hacipupu from Pop Mart🎭 Concept & Aesthetic

  • Hacipupu is a whimsical character that embodies playfulness and imagination.
  • Each series features Hacipupu in various adventurous and fantastical scenarios, sparking joy and creativity among collectors.

🎨 Designer & Inspiration

Pop Mart Agee and Yep

  • Agee and Yep are credited with creating Hacipupu.
  • The character is inspired by themes of childhood wonder and exploration, aiming to evoke a sense of nostalgia and fun.

🚀 Why It’s Hyped?

  • Diverse Series Themes: Collections like “My Little Hero,” “The Constellation Series,” and “In My Dream” offer varied and imaginative designs, keeping the line fresh and exciting.
  • Collectibility: Each series typically includes 12 unique figures with the possibility of a secret edition, encouraging collectors to complete the set.
  • Quality and Detail: The figures are made from high-quality materials like ABS and PVC, with meticulous attention to detail in their design and painting.

Dimoo: The Soft, Dreamy Aesthetic That Never Fades

Dimoo from Pop Mart🌙 Concept & Aesthetic

  • Dimoo is portrayed as a shy little boy with big eyes, often held back by his fears and confusion about the future.
  • In his dreams, Dimoo finds the courage to explore new worlds and seek new friendships, accompanied by Baby Cloud, a loyal friend who reflects Dimoo’s emotions. 

Designer & Inspiration

Pop Mart Ayan

  • Dimoo is a creation of Ayan, an artist who has collaborated with Pop Mart to bring this character to life.
  • The character’s narrative focuses on themes of self-discovery, courage, and the exploration of dreams, aiming to resonate with individuals who appreciate introspective and imaginative storytelling.

💎 Why It’s Hyped?

  • Relatable Narrative: Dimoo’s journey from timidity to bravery in his dream world offers a compelling story that many find inspiring.
  • Artistic Collaborations: Partnerships, such as the one with Sony, have expanded Dimoo’s presence beyond traditional collectibles, enhancing its appeal.
  • Immersive Experiences: Pop-up events like “Dimoo Weaving Wonders” provide fans with interactive environments to engage with Dimoo’s world, strengthening community and fan engagement.

What Makes These Collections the Future of Pop Mart?

Pop Mart has dominated the designer toy industry for years, and it’s clear that Crybaby, Hacipupu, and Dimoo are setting the tone for the brand’s future. These three collections aren’t just random new releases—they reflect the next evolution of Pop Mart’s strategy, keeping fans engaged while attracting new collectors. Here’s why these collections are shaping the future of Pop Mart:

1. Deeper Emotional Connection with Collectors

Unlike traditional collectibles that focus solely on aesthetics, Crybaby stands out by tapping into raw emotions. Each figure represents different human feelings—joy, sadness, anger, nostalgia—giving collectors something more relatable and meaningful. This emotional storytelling makes the Crybaby series more than just a toy; it’s a form of self-expression, which could set a new trend in collectible design.

2. Quirky & Playful Designs Appeal to a Broader Audience

Pop Mart has always balanced cute, creepy, and surreal designs, but Hacipupu brings a fresh and playful energy. It’s quirky, humorous, and a bit chaotic—exactly what makes certain collections go viral. Its bright colors, exaggerated expressions, and fun themes make it a hit among both casual collectors and die-hard fans.

With younger collectors becoming a bigger part of the market, Hacipupu’s fun, cartoonish aesthetic aligns well with new trends in toy culture, streetwear, and digital collectibles. It’s the type of character that could expand beyond toys into animations, stickers, or even collaborations with lifestyle brands.

3. Dimoo’s Ever-Expanding Universe Keeps Fans Hooked

Dimoo is already a fan favorite, but what makes it special is how it keeps evolving. Unlike some collectibles that fade out after one or two series, Dimoo constantly introduces new themes, storytelling elements, and artistic styles. The 2025 collection features mythical, space, and dreamlike elements, keeping the series fresh and exciting.

Pop Mart understands that sustained hype is key to longevity. By keeping Dimoo’s world ever-expanding, the brand ensures that fans always have something to look forward to. This strategy could influence future Pop Mart collections, creating long-term franchises instead of short-lived trends.

4. Exclusive & Limited Releases Increase Demand

Another reason these collections are the future of Pop Mart? Scarcity and exclusivity. Limited-edition figures, secret chase designs, and regional exclusives fuel collector hype and drive demand. In 2025, Pop Mart is focusing more on:

  • Event-exclusive figures (only available at major conventions or flagship stores).
  • Collabs with high-end artists and brands (expect more luxury and fashion tie-ins).
  • Special edition packaging and accessories (which makes each figure even more desirable).

With more serious collectors and investors entering the blind box scene, Pop Mart is clearly positioning these new collections to maximize rarity, resale value, and collector engagement.

5. Expanding into New Markets & Digital Collectibles

Crybaby, Hacipupu, and Dimoo aren’t just popular in China and Southeast Asia anymore—these collections are helping Pop Mart expand globally. More international retailers, online drops, and collaborations mean that Pop Mart is becoming a worldwide collectible brand.

On top of that, there are rumors that Pop Mart is exploring digital NFTs and blockchain collectibles. Could we see Crybaby or Dimoo figures with digital counterparts in the near future? Given how the toy industry is embracing virtual collections, this wouldn’t be surprising.

The Bottom Line: A New Era for Pop Mart

These collections prove that Pop Mart is evolving beyond just cute toys. The emotional appeal of Crybaby, the playfulness of Hacipupu, and the artistic depth of Dimoo make them trendsetters for the future of collectible culture.

If you’re a collector, now is the time to pay attention. These series aren’t just hyped releases—they’re shaping the future of Pop Mart.

FAQ

1. What makes Pop Mart’s blind boxes so popular?

Pop Mart’s blind boxes are popular because they combine collectibility, surprise, and high-quality design. Each series features unique characters created by top designers, with some figures being rare or secret editions, making them even more desirable. The thrill of not knowing which figure you’ll get keeps collectors coming back for more!

2. What is the difference between Crybaby, Hacipupu, and Dimoo?

  • Crybaby: Focuses on emotional expression, with figures representing different feelings like sadness, nostalgia, and joy.
  • Hacipupu: A quirky and mischievous character with exaggerated features, designed to be playful and fun.
  • Dimoo: A dreamy, soft, and whimsical character that explores different fantasy and celestial themes in each series.

3. How rare are secret (chase) figures in Pop Mart collections?

Secret or chase figures are extremely rare, with some series having a 1 in 144 chance of pulling one. Some limited-edition figures are even harder to find, often selling for high resale prices in the collector’s market.

4. Where can I buy official Pop Mart blind boxes?

You can buy official Pop Mart figures from:

  • Pop Mart’s official stores (both online and physical stores)
  • Authorized resellers and toy retailers
  • Major e-commerce platforms like AliExpress, Shopee, and Lazada
  • Collector groups and trading communities (for reselling or trading specific figures)

5. How do I avoid buying fake Pop Mart toys?

To avoid counterfeit figures:

  • Only buy from official Pop Mart stores or trusted retailers.
  • Check the packaging, QR codes, and holographic stickers for authenticity.
  • Compare the quality and weight—fakes are often lighter with poor paint jobs.
  • Join collector groups for advice and seller recommendations.