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Latest Tech News Launches Their First Virtual Citizen

BSN Staff



Visit Malta Marija Virtual Citizen

VisitMalta has today launched the first-ever Virtual Citizen at a conference organised by the Ministry for Tourism and Consumer Protection on the Digital Tourism Roadmap 2030. Marija will bring together, in perfect synergy, the infinite possibilities of artificial intelligence, incorporating them with a new immersive experience allowing everyone to access a wealth of information about Malta.

Marija is an interactive AI-powered virtual being ready to help all tourists who want to learn more about Malta’s rich history and everything happening on the Maltese Islands. While she is only a month old and has just begun her learning journey, that knowledge base will grow over time, expanding her understanding of everything in Malta. Marija will also be available on a mobile application, accessible in multiple languages to enhance visitors’ journey at any venue.

Thanks to this technology, Marija will be able to interact in real-time and answer any questions and will also be able to throw in a joke or two in the mix.

Behind the Virtual Citizen Program

Innovation, technology, and design have been identified as key influencers that can help promote Malta to the global audience. In line with that strategy, Marija was designed to guide tourists throughout their visit to Malta in a chatty, friendly, and helpful manner, with answers about Maltese history, notable people, events, or specific locations.

Marija was developed in close collaboration with The main goal was to recreate the key phrases of the Maltese language as well as mannerisms associated with a typical conversation between locals. Combined with giving Marija the characteristic appearance of a Maltese woman, with family ties dating back to the time of the Knights of St John and the British Colonial rule, she will provide an authentic interactive experience.

“VisitMalta is looking at this project as another opportunity through which the Maltese touristic product is being developed, by becoming more relevant to the 21st century. In a nutshell, Marija will become an experience which is guaranteed to bring together art and artificial intelligence to provide a holistic and exciting human experience,” Mr. Johann Buttigieg, CEO of VisitMalta, stated in a press release.

About the Maltese Islands

Malta is a small island nation with plenty of sunshine and natural beauty. Boasting golden sandy beaches, blue skies, and clear waters, the island is the ideal holiday destination. Malta’s government keeps its island nation at the cutting edge of technology and is recognized as a world leader in crypto, blockchain, and casino regulation.

About is a software company committed to revolutionizing the way people interact with machines and each other through the use of Artificial Intelligence, Virtual Reality, and Internet of things technology.





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