5 Shopify Development Hacks That Drive Conversions and Traffic

You have created an online store on Shopify, but the traffic and conversion are not at the right amount as you’ve envisioned. Plus, the rate of Shopify cart abandonment is more than the rate of conversion. Now, the only question you want an answer to right now is, how can you speed up the conversion and traffic of your Shopify-based store? What secrets are you missing?

This is not only your concern, it’s every store owner’s. It’s not easy to see your potential customer abandoning their cart due to any issue they found. You can find 1000s of ideas, blogs, or videos on the internet’s cobweb, and almost everyone is applying the same. But, do these techniques get results? Well, the answer to this is skeptical because it all depends on your skills, or the Shopify development company you hire to work with.

However, some Shopify development hacks are in there that can aid you in improving the conversion and traffic of your web store. This blog highlights the top 5 things with a high success rate that can revitalize your stagnant growth on Shopify. Continue reading this blog:

Shopify Development Hacks That You Must Prioritize

When you are building an online store on an e-commerce platform like Shopify, consider the things that aid in improving the visibility of your business. This platform does provide various tools and plugins that are no doubt helpful if used wisely. Here are five ways that can aid you significantly in improving the conversion and traffic of your store:

1.     Optimize Your Store’s Performance

Your Shopify store should be in line to match the pace of the highly evolving users’ needs. It must perform faster, showcase results quicker, and scale efficiently. The better your product page performs, the better your store’s user experience and search rankings.

It is wise to use the built-in tools provided by Shopify, like TinyIMG or ImageOptim, to compress the image without losing its original quality. Also, you can utilize a CDN by reducing the number of apps on your Shopify store and speeding up the delivery of your content globally.

2.     Mobile-first Design

Today, the number of mobile phone users is more than the number of users on desktops because of the convenience and accessibility. Majorly, users prefer to perform shopping through these devices. Hence, focusing on optimizing your Shopify-based stores’ design to be easily accessible over mobile phones is a must to initiate a step towards improving your conversions.

3.     Use the Upsell or Cross-sell Feature

Every e-commerce business, irrespective of the platform, wants to increase its Average Order Value (AOV). This can be tricky, or it can’t be. The subtle nuance lies in understanding the “how” you can. Upselling or cross-selling is one such prominent feature in Shopify that aids in improving the AOV of products. You can leverage built-in Shopify apps like Bold UpSell or ReConvert to offer product recommendations either during the checkout process or on the product cart page.

4.     Push Notifications

If you think every visitor will buy your products, then it’s not correct exactly. Some prefer to check new products, conduct market research, evaluate features, prices, and more, then decide whether to buy or not. Traffic or conversion, you are hitting your goals in either way. Push notifications are one of the best ways that can aid in bringing new or old visitors to your site by:

• Adding a pop-up notification that asks users to subscribe to your content
• Deliver the trending, modern, and popular products to the users via notifications

This way, you will get more shoppers on your site, which possibly can improve the conversion rate.

5.     Implement Loyalty Programs

This is one of the finest techniques to level up the conversions and traffic on your Shopify-based store. Shoppers do remember a site that delivers perks and bonuses to them. Being an entrepreneur, you must include loyalty program features in your store and see the difference in sales and repeat sales. You can further amplify the experience of shoppers on your site by including a reward program for making repeat sales or referrals. These can be in the form of:

• Points
• Achievements
• Tier program

The more customized your offers are, the higher the chances your site will get better visibility.

Conclusion

This blog covers the top 5 Shopify development hacks that you can implement in your store and improve its traffic and conversions. From optimizing your store’s performance to implementing a loyalty program, you can implement everything by considering the actual needs of your business. However, custom development can also aid in this. For this, you can hire Shopify experts and build a top-tier web store on this e-commerce development platform. Be wise while deciding to work with a team of experts because a wrong decision can damage your entire web presence. Ensure the developers you hire have hands-on working experience on Shopify.