Twitter Beginning to Bring in Ad Revenue

Since the huge growth that Twitter has recently gained was noticed, many analysts and users began to ask themselves how will Twitter become profitable? After all, a company does need to be profitable in order to continue to exist. Many people had this same question for Facebook, which still struggles with that question.

Twitter had decided that they would try to obtain profitability through targeted advertising. From what we’ve been able to gather, this advertising is only search based [for now]. What a user must do to encounter a Twitter advertisement is to simply search for a certain keyword and that sponsored tweet will show up at the top regardless of the fact whether or not that tweet just happened 1 second ago or 3 days ago. Either way, that tweet will always show up at the top. This means that many users will begin to become accustomed to not always seeing the most recent tweets at the top of their Twitter feeds like they do now.

In addition to this, because Twitter now has the ability to tell your current location they can combine both your tweeting habits and your search terms with your current location to better serve you with advertisements from sponsoring vendors. This means that many people who had in the past believed that twitter would make use of the location based service for advertising could indeed be right. At this moment, if you are to search the term “coffee” on Twitter you will find a tweet from none other than Starbucks pictured below.

Note that this tweet that is being shown is all the way back from March 22nd and bares the ‘Promoted by Starbucks Coffee’ label. We’ve noticed that these tweets that show up in the feed are not always the same tweet but they are always from the same twitter account. Meaning that these twitter keyword searches will always yield Starbucks at the top whenever you search words like “Coffee.”

Hopefully, these advertisements will not become too intrusive for Twitter users and we hope that Twitter as a company will be able to continue to exist as a medium for exchange through obtaining profitability. The only question is, how much user information will Twitter give to advertisers? We hope that question will be answered very soon and that it won’t disappoint twitter users. As long as their ads are not intrusive we don’t think many users will care about Twitter advertisements.

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Original Author: Anshel Sag

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