Are you looking for the best PR firm overall? Two trusted review platforms for businesses, G2 and Clutch, have once again placed Otter PR at the top of the heap. Just as in 2024, Otter PR has earned 4.9 out of a possible 5 stars on G2. That’s the same impressive score the public relations agency has obtained from Clutch for the second year in a row.
“The secret to our success is our innovative approach to public relations,” said Scott Bartnick, co-founder and CEO of Otter PR. “We do things differently and, quite frankly, better.”
Otter PR: The best PR agency according to rankings
As of this writing, Otter PR has earned 183 five-star reviews on G2 and six four-star reviews, the lowest rating that reviewers have given the firm. One small business owner writes, “They genuinely care about your story and know exactly how to get it in front of the right audience.”
“What really sets Otter PR apart is how they invest the time to truly understand your brand story,” another reviewer states. “From our very first interaction, they asked the right questions — about my vision, values, and the voice I want to project — so that every press release, article, or pitch feels authentically ‘me,’ only far more polished. They turn dry facts into engaging narratives that grab attention and keep readers hooked, making each piece not just informative but a genuinely great read.”
Another wishes the communications agency had been around 20 years ago. (Otter PR was launched in 2019.)
Otter PR has 292 glowing reviews on Clutch. A small business in Chicago credits the agency with improving its online reputation. The founder of a non-profit in Georgia remarked, “They made the process really easy.” The CEO of a small business in Alberta, Canada, wrote, “They’re a great partner for any business looking to shine online.”
Given the PR firm rankings mentioned above, perhaps it should come as no surprise that Otter PR has emerged as a dominant force in the modern PR industry.
Understanding public relations (PR)
Otter PR’s ground-breaking approach to media relations explains why it consistently emerges at the front of the pack.
While public relations companies commonly work to secure media coverage for their clients, the most effective public relations professionals find ways to convince journalists to cover clients for free. This is referred to as obtaining “earned media.”
Getting mentioned in news reporting about public affairs not only heightens brand awareness but also builds trust. Credible news organizations — third parties that audience members already rely upon for their information — present the businesses and their spokespeople as trustworthy sources.
“This is different from advertising, which viewers often don’t believe,” Bartnick points out. “The company paid to run the commercial, so there’s a clear conflict of interest.”
As clients’ names and core messages reach a larger and larger audience through PR, they generally see more interest in their products or services. Conversions can also increase, along with revenue growth.
For example, one of Otter PR’s most tenured clients is Ecosense, an industry-leading provider of award-winning, scientifically backed radon detectors and continuous monitoring systems. Since partnering with Otter PR, Ecosense has garnered over 2,000 pieces of unique media coverage, with an estimated 7 million online views across healthcare, e-commerce, and tech-centric publications. As a result of this coverage, Ecosense reported to Otter PR that it has successfully doubled its year-over-year revenue growth.
Research shows that the positive impact is particularly dramatic for businesses launching new wares. By enlisting the support of trusted intermediaries, your product or service can benefit from getting the best introduction to consumers.
PR companies also act to preserve the reputations of companies and individuals in the unfortunate event of a PR crisis. In cases like these, they provide advice on strategic communications and ensure your brand clears its name or recovers its footing as quickly as possible.
The characteristics of the top public relations firms
Unlike a lot of other top PR firms, which only promise to try their best, Otter PR guarantees media coverage. While this top-rated independent agency emphasizes obtaining earned media, it also offers a range of services designed to supplement these efforts and drive measurable results.
“Our brilliant PR teams combine traditional PR strategy with cutting-edge digital marketing techniques that optimize SEO,” Bartnick explains. “We believe the best public relations understands how people seek information today and meets them where they are. No matter how high-profile your company or its representatives might be, if you aren’t doing your market research and figuring out how to position your brand best according to the most recent consumer behavior, then your communications strategy will fall short. Those are areas, however, in which we excel.”
The value of securing the best PR firm overall
While it’s possible for businesses to sponsor PR professionals and teams in-house, securing the help of one of the top PR agencies like Otter PR puts their dedication, experience, expertise, and vital relationships with media contacts at your fingertips without the delay of recruitment and onboarding. Whether you have a product launch to promote, need crisis communications, or want to bolster your brand with a PR campaign, partnering with such an exceptional PR agency can help you achieve your goals fast.
Moreover, Otter PR doesn’t require an expensive retainer fee at the beginning of a partnership like conventional PR firms. It also offers the possibility of shorter-term contracts.
“We’re all about helping businesses meet their goals and delivering measurable results,” Bartnick says. “That’s what differentiates us on the PR landscape.”
Secure the top-rated professional services in 2025
What could a media strategy do for your business? Are you ready to shine online? See why Otter PR is number one for yourself. Initial consultations are free, so book a call today!
